Salesforce B2B Commerce Lightning

Integrating Salesforce Lightning with B2B Commerce Cloud (formerly CloudCraze) enhances the capabilities of the Commerce Cloud, making it an even more powerful platform for e-commerce businesses. Salesforce B2B Commerce Cloud helps businesses streamline their operations, and by adding Salesforce Lightning, users can experience improved efficiency, simplified workflows, and better customer engagement.

Salesforce Lightning Experience is designed to optimize CRM processes for sales and service teams. It offers a data-driven, visually appealing interface that simplifies page-building, improves usability, and allows for more personalized customer experiences. When integrated with Salesforce B2B Commerce Cloud, Lightning offers enhanced features for managing orders, customer interactions, and internal workflows, allowing businesses to provide seamless, efficient service across all touchpoints.

Together, Salesforce Lightning and B2B Commerce Cloud create a robust solution for B2B businesses, improving user experience, customer satisfaction, and overall operational success. This integration offers businesses the tools to build stronger relationships with customers, personalize offerings, and improve business processes across the board.

Lightning Experience vs. Salesforce Classic

Salesforce Lightning Experience is an updated version of Salesforce CRM, designed to offer a more modern, efficient, and user-friendly interface compared to Salesforce Classic. While Salesforce Classic is still available, it can feel outdated and harder to navigate.

Lightning Experience improves upon this by integrating advanced CRM and page-building capabilities, creating a seamless experience for both desktop and mobile apps, particularly for B2B commerce. It introduces new features like redesigned navigation tools, updated record layouts and views, and enhanced dashboards. These updates help streamline workflows, improve user experience, and increase overall performance, making it a more powerful choice for businesses compared to Salesforce Classic.

Benefits of B2B Commerce of Lightning Experience

For your eCommerce team and sales associates, B2B Commerce on Lightning Experience offers:

  • Commerce templates for quick-to-deploy storefronts
  • No-code drag-and-drop storefront components
  • UI to manage and support storefronts
  • Digital Experience Platform (DXM) for personalized shopping experiences for your B2B customers (including targeting, personalization, branding)
  • Standardization of objects for B2B commerce (including cart and product category objects)

Integrating Salesforce Lightning with B2B Commerce Cloud (formerly CloudCraze) enhances the capabilities of the Commerce Cloud, making it an even more powerful platform for e-commerce businesses. Salesforce B2B Commerce Cloud helps businesses streamline their operations, and by adding Salesforce Lightning, users can experience improved efficiency, simplified workflows, and better customer engagement.

Salesforce Lightning Experience is designed to optimize CRM processes for sales and service teams. It offers a data-driven, visually appealing interface that simplifies page-building, improves usability, and allows for more personalized customer experiences. When integrated with Salesforce B2B Commerce Cloud, Lightning offers enhanced features for managing orders, customer interactions, and internal workflows, allowing businesses to provide seamless, efficient service across all touchpoints.

Together, Salesforce Lightning and B2B Commerce Cloud create a robust solution for B2B businesses, improving user experience, customer satisfaction, and overall operational success. This integration offers businesses the tools to build stronger relationships with customers, personalize offerings, and improve business processes across the board.

Lightning Experience vs. Salesforce Classic

Salesforce Lightning Experience is an updated version of Salesforce CRM, designed to offer a more modern, efficient, and user-friendly interface compared to Salesforce Classic. While Salesforce Classic is still available, it can feel outdated and harder to navigate.

Lightning Experience improves upon this by integrating advanced CRM and page-building capabilities, creating a seamless experience for both desktop and mobile apps, particularly for B2B commerce. It introduces new features like redesigned navigation tools, updated record layouts and views, and enhanced dashboards. These updates help streamline workflows, improve user experience, and increase overall performance, making it a more powerful choice for businesses compared to Salesforce Classic.

Benefits of B2B Commerce on Lightning Experience

For your eCommerce team and sales associates, B2B Commerce on Lightning Experience offers:

  • Commerce templates for quick-to-deploy storefronts
  • No-code drag-and-drop storefront components
  • UI to manage and support storefronts
  • Digital Experience Platform (DXM) for personalized shopping experiences for your B2B customers (including targeting, personalization, branding)
  • Standardization of objects for B2B commerce (including cart and product category objects)