Salesforce Demandware

Salesforce Demandware, now known as Salesforce Commerce Cloud, is a cloud-based e-commerce platform designed to help businesses, especially those following the B2C marketing model, create a unified shopping experience.

 

It offers a centralized platform to manage large customer bases with ease, providing tools to personalize online stores (or storefronts) and deliver a seamless experience across multiple platforms. Whether it’s building a website, listing products, managing sales, or tracking progress, Demandware, as part of Salesforce Commerce Cloud, supports every step of the process. 

 

This platform equips businesses with the necessary resources and processing power to create robust e-commerce sites, with AI-driven personalization and scalability, making it suitable for businesses of all sizes. Integration with Salesforce CRM, Marketing Cloud, and Service Cloud further enhances the ability to deliver a personalized and connected customer experience.

Evolution of Salesforce Commerce Cloud

Salesforce Commerce Cloud evolved from Salesforce’s acquisition of Demandware in 2016, a leader in B2C e-commerce. This led to the launch of Salesforce B2C Commerce. In 2018, Salesforce also acquired CloudCraze, expanding its offerings to B2B commerce, now known as Salesforce B2B Commerce. With support for B2C, B2B, and D2C, Commerce Cloud offers e-commerce solutions for all types of businesses, integrating seamlessly with Salesforce products and third-party apps to deliver unified, connected customer experiences and drive loyalty.

Core capabilities of Salesforce Commerce Cloud

Salesforce Commerce Cloud offers three core capabilities to help businesses implement their e-commerce strategies:

  1. B2B Commerce: Tailored for businesses selling to other businesses, B2B Commerce allows companies to create customized sites with features like large order handling, reorders, specific product catalogs, and personalized pages. It leverages Salesforce CRM data to enhance customer engagement and streamline the ordering process.
  2. B2C Commerce: Designed for brands selling directly to consumers, B2C Commerce helps create customizable, user-friendly e-commerce sites. It integrates with marketing and service tools, enabling personalized customer interactions through social media, email, and AI-powered recommendations to improve the shopping experience and drive sales.
  3. D2C Commerce: This capability supports businesses that sell both to consumers and business buyers while maintaining a single internal ordering system. D2C Commerce enables quick store launches with easy setup, shared workflows, and personalized shopping experiences using Salesforce’s unified data model and AI features.

These features help businesses design, manage, and optimize their online sales strategies while ensuring a personalized and efficient customer experience.

Salesforce Demandware Work

Salesforce Cloud provides a dedicated environment for creating and launching B2C e-commerce websites, referred to as a “realm.” A realm contains all the necessary tools and instances for website development and deployment. Typically, a realm includes six instances: three Sandboxes and three main functional instances:

  1. Staging: Used by developers to configure the website, enrich data, and import required information for building the site.
  2. Development: Used to test the website and evaluate its functionality before going live.
  3. Production: The live instance where the website is launched, allowing customers to access and make purchases.

Merchants are responsible for tasks like merchandising, site configuration, and customization, while instance administrators oversee password management, user permissions, and starting instances. Our team of experts will guide you through the process of building your customized B2C e-commerce website according to your requirements.

Salesforce Demandware, now known as Salesforce Commerce Cloud, is a cloud-based e-commerce platform designed to help businesses, especially those following the B2C marketing model, create a unified shopping experience.

It offers a centralized platform to manage large customer bases with ease, providing tools to personalize online stores (or storefronts) and deliver a seamless experience across multiple platforms. Whether it’s building a website, listing products, managing sales, or tracking progress, Demandware, as part of Salesforce Commerce Cloud, supports every step of the process. 

This platform equips businesses with the necessary resources and processing power to create robust e-commerce sites, with AI-driven personalization and scalability, making it suitable for businesses of all sizes. Integration with Salesforce CRM, Marketing Cloud, and Service Cloud further enhances the ability to deliver a personalized and connected customer experience.

Evolution of Salesforce Commerce Cloud

Salesforce Commerce Cloud evolved from Salesforce’s acquisition of Demandware in 2016, a leader in B2C e-commerce. This led to the launch of Salesforce B2C Commerce. In 2018, Salesforce also acquired CloudCraze, expanding its offerings to B2B commerce, now known as Salesforce B2B Commerce. With support for B2C, B2B, and D2C, Commerce Cloud offers e-commerce solutions for all types of businesses, integrating seamlessly with Salesforce products and third-party apps to deliver unified, connected customer experiences and drive loyalty.

Core capabilities of Salesforce Commerce Cloud

Salesforce Commerce Cloud offers three core capabilities to help businesses implement their e-commerce strategies:

  1. B2B Commerce: Tailored for businesses selling to other businesses, B2B Commerce allows companies to create customized sites with features like large order handling, reorders, specific product catalogs, and personalized pages. It leverages Salesforce CRM data to enhance customer engagement and streamline the ordering process.
  2. B2C Commerce: Designed for brands selling directly to consumers, B2C Commerce helps create customizable, user-friendly e-commerce sites. It integrates with marketing and service tools, enabling personalized customer interactions through social media, email, and AI-powered recommendations to improve the shopping experience and drive sales.
  3. D2C Commerce: This capability supports businesses that sell both to consumers and business buyers while maintaining a single internal ordering system. D2C Commerce enables quick store launches with easy setup, shared workflows, and personalized shopping experiences using Salesforce’s unified data model and AI features.

These features help businesses design, manage, and optimize their online sales strategies while ensuring a personalized and efficient customer experience.

Salesforce Demandware Work

Salesforce Cloud provides a dedicated environment for creating and launching B2C e-commerce websites, referred to as a “realm.” A realm contains all the necessary tools and instances for website development and deployment. Typically, a realm includes six instances: three Sandboxes and three main functional instances:

  1. Staging: Used by developers to configure the website, enrich data, and import required information for building the site.
  2. Development: Used to test the website and evaluate its functionality before going live.
  3. Production: The live instance where the website is launched, allowing customers to access and make purchases.

Merchants are responsible for tasks like merchandising, site configuration, and customization, while instance administrators oversee password management, user permissions, and starting instances. Our team of experts will guide you through the process of building your customized B2C e-commerce website according to your requirements.