Sustainable Event Management (SEM) refers to the set of practices and activities that values the economic, environmental and social impact of any event. Incorporation of sustainable development into all stages of an event from planning to implementation is the key principle behind the same.

Salesforce practices sustainability at a substantial level which involves the collaboration of various entities supporting the cause. For instance, the principle of sustainability is valued deeply and practiced at all the Salesforce events including the Dreamforce!

Our Take on SEM:

Briskminds being a Salesforce Partner comprehends the need to foster sustainability & ethics in the IT industry. Sustainability not just refers to following environment friendly practices but is more about ensuring that the network that one caters to is producing/consuming any event with environmental concerns as well as social responsibility at the strategy forefront. We ensure that all the events and strategies undertaken by us reflect as a part of Green IT which is a representation of innovative solutions to mitigate & reverse environmental degradation.

Green IT is a depiction of finding ways to design, manufacture, use and dispose of IT equipment in eco-friendly ways. For a product based organization, it could be more about the raw materials being used, development and production methods being followed, supply chain management and many more. However, when it comes to a service based organization, this can be understood as the use of ethical practices, implementation strategies that support sustainability via the clients & stakeholders, using software platforms/tools and facilities responsibly, etc.

Sustainability Priorities:

In order to stimulate sustainability, Salesforce aims to achieve Net Zero residual emissions which is facilitated with the Net Zero Cloud, 1t.org, ecopreneur revolution investments, etc. Furthermore, to ensure the fulfillment of short and long term goals towards this vision, below six sustainability priorities must be focussed:

Making Events Sustainable:

Briskminds is a renowned Salesforce Partner which is also an active member of the Salesforce Communities. Being a community member, we are known to contribute with our participation in multiple events globally spread throughout the year. Hence, with our knowledge and expertise in this field, it is justified for us to share some effective ways to make any event sustainable.

Suzanne DiBianca

Chief Impact Officer, Salesforce

“We need all businesses to use not only their influence, but also their core competencies to rapidly innovate to tackle climate change.”